Green or good? What get’s the message across?
I am dusting off this post from October and bringing it back to the top so that it opens up to more discussion. I have been reading several posts during the last several weeks that deal with this very topic and I still haven’t received the answer I want, so perhaps I can generate some more comments. What is the best term to define green since the term “green” is going the way of extinction? I realize that my answer below may be too general, so please tell me what term should replace green. Maybe, perhaps, the best answer to everyone is to deal with it. Until making products green is what everyone just does, the term green needs to be shoved in our faces.
I have been giving a lot of thought to the “green” thing these days and I have been trying to decide what would be a better term than “green” Why? Because people are becoming tired of green and tuning it out when they hear the word. So what can we replace it with that might be better? Is it good, great, or what?
I decided that good is the term we I need to use. Why good? Well good conveys a message of quality, a message of something being well built and a message of something just being right. All things that green products are. If you are creating good products, then you are most likely are creating green products.
Can you see it now? Consumers making green good choices the world over. Buying green good homes. Buying green good lightbulbs. Buying green good heating and cooling systems. Manufacturers creating green good products. Consumers stop being satisfied with cheap and poor and moving toward green good and affordable with an environmental payback that provides the least amount of impact to the environment as possible.
So what do you think? Would love to hear some feedback.





